Frapez Smoothie-Spa

Frapez is a company that offers health-supportive smoothies, teas, and juices made with high quality, organic seasonal ingredients. The goal of the new brand identity was to provide a more sophisticated and professional representation of their products. The solution included a study of the shapes, colors, and forms of fruits, seeds, and vegetables that resulted in the composition of the logo.

Photo Credit: Julieta Arias

Note: The artwork displayed on this project is hypothetical student work and it is not for commercial purposes.