Diagonal Construccciones, located in Buenos Aires, Argentina, builds apartment buildings in central and convenient locations of the city. The brand identity communicates the values of a trustworthy and consolidated corporation that provides stable and profitable investment opportunities for their clients. The vibrant red–orange color represents brick and the mid-grey warm tone represents concrete, two of the foundation materials that are used on every new project. The resulting identity is a rich and dynamic visual design.
Photo Credit: Hector Kaplan