AFD is a comprehensive design studio that offers strategic visual solutions across print and digital media. Our expertise in the sciences of branding, marketing and communication enables us to create significant and lasting design for our clients.



We love to design brands to their full extent.




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A nexus between North and South America

Ariana Fridman’s professional experience includes designing for large companies in the United States as well as small and medium-sized businesses in Argentina. This diverse background informs her fresh and unique vision, which she applies to each design piece created at the Studio.



Founder & Creative Director

Ariana Fridman is an Argentinean graphic designer who graduated with honors and achieved the distinction of best portfolio from The Art Institute of California – San Francisco.

At the age of sixteen, Ariana’s curiosity and daring personality led her to travel the world, at present totalling seventeen countries. In 2008 she moved to the United States, determined to further her education and sharpen her design skills. In California she successfully completed her BA and started working as a designer for companies in San Francisco and New York

Ariana gained experience working for renowned international companies such as L´Oréal, Ralph Appelbaum, Peter Thomas Roth, and Kenu, as well as with local entrepreneurs to develop brand identities, packaging, websites, editorial pieces and marketing collateral.

After seven years abroad, Ariana decided to return to Buenos Aires and launch her own design studio. Applying her knowledge to the market and her capacity to understand the clients’ needs, as well as her profound work method, are distinguishing features that she applies to each project to create meaningful and strategic design.

Ariana is a member of the AIGA (American Institute of Graphic Arts) and CCA (Argentinean Creative Circle)



We commit to:


LISTEN to your needs and VALUE your ideas.

BRAINSTORM and think outside the box.

RESEARCH locally and globally.

IDENTIFY custom design solutions.

DESIGN and INNOVATE to give your brand visibility in a competitive market.